Creating core IP, as many first-and third-parties have seen over the years, isn't an easy thing. I went through the process of creating Gears with Epic and I know the sweat, time, and effort hat went into it. I also worked on things like Alan Wake, Too Human, Crackdown, and stuff that didn't hit the same level of success, but had an equal amount of sweat equity and heart go into getting created.

It will continue to be something that we focus on with new partners like Crytek and new people that aren't announced yet. We do think that it's fundamental that core gamers look at 360 as the place they want to play games